The effects of gender and gain versus loss frame on processing breast cancer screening messages
This current study investigated how the gain versus loss framing effect would be moderated by gender of message recipients in the context of breast cancer screening (BCS) intervention that promotes both men and women to recommend regular BCS to their close women. A 2 (male vs. female) x 2 (gain vs....
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/96696 http://hdl.handle.net/10220/13110 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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