The effects of gender and gain versus loss frame on processing breast cancer screening messages
This current study investigated how the gain versus loss framing effect would be moderated by gender of message recipients in the context of breast cancer screening (BCS) intervention that promotes both men and women to recommend regular BCS to their close women. A 2 (male vs. female) x 2 (gain vs....
Saved in:
Main Author: | Kim, Hyo Jung |
---|---|
Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Article |
Language: | English |
Published: |
2013
|
Online Access: | https://hdl.handle.net/10356/96696 http://hdl.handle.net/10220/13110 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |
Similar Items
-
How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions
by: Soo Jung Hong, et al.
Published: (2024) -
Conditional effects of gain-loss-framed narratives among current smokers at different stages of change
by: Kim, Hye Kyung, et al.
Published: (2020) -
The influence of message framing, felt involvement and gender upon persuasion
by: Foo, Siew Ting, et al.
Published: (2014) -
The influence of message framing, felt involvement and gender upon persuasion
by: Low, Li San, et al.
Published: (2015) -
The interplay of gain-loss frames and individual-collective frames on the willingness to pay for influenza vaccine : a survey experiment
by: Ong, Clarence, et al.
Published: (2022)