The relative importance of barriers which affect consumer decisions not to adopt internet banking : a study in Singapore.

Our study aims to establish the extent to which consumer perceptions about the barriers to Internet banking affect their decisions for non-adoption. Our findings indicate that “tediousness” is the most critical barrier while “lack of knowledge” is found to be the least important factor.

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Bibliographic Details
Main Authors: Choo, Xiu Wen., Seet, Hui Qin., Teo, Kelly Li Na.
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9731
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Institution: Nanyang Technological University

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