The relative importance of barriers which affect consumer decisions not to adopt internet banking : a study in Singapore.
Our study aims to establish the extent to which consumer perceptions about the barriers to Internet banking affect their decisions for non-adoption. Our findings indicate that “tediousness” is the most critical barrier while “lack of knowledge” is found to be the least important factor.
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Main Authors: | Choo, Xiu Wen., Seet, Hui Qin., Teo, Kelly Li Na. |
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Other Authors: | Gerrard, Philip |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9731 |
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Institution: | Nanyang Technological University |
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