Globalisation of Asian fashion brands.

This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyo...

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Bibliographic Details
Main Authors:	Seet, Mei Mei., Huang, Simin., Chua, Lois Shanru.
Other Authors:	McGovern, Ian
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::International business
Online Access:	http://hdl.handle.net/10356/9782
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9782
record_format	dspace
spelling	sg-ntu-dr.10356-97822023-05-19T05:41:34Z Globalisation of Asian fashion brands. Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. McGovern, Ian Nanyang Business School DRNTU::Business::International business This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders. 2008-09-24T07:36:18Z 2008-09-24T07:36:18Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9782 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::International business
spellingShingle	DRNTU::Business::International business Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. Globalisation of Asian fashion brands.
description	This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders.
author2	McGovern, Ian
author_facet	McGovern, Ian Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru.
format	Final Year Project
author	Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru.
author_sort	Seet, Mei Mei.
title	Globalisation of Asian fashion brands.
title_short	Globalisation of Asian fashion brands.
title_full	Globalisation of Asian fashion brands.
title_fullStr	Globalisation of Asian fashion brands.
title_full_unstemmed	Globalisation of Asian fashion brands.
title_sort	globalisation of asian fashion brands.
publishDate	2008
url	http://hdl.handle.net/10356/9782
_version_	1770567005092446208

Globalisation of Asian fashion brands.

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