Globalisation of Asian fashion brands.

Globalisation of Asian fashion brands.

This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyo...

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書目詳細資料
Main Authors:	Seet, Mei Mei., Huang, Simin., Chua, Lois Shanru.
其他作者:	McGovern, Ian
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::International business
在線閱讀:	http://hdl.handle.net/10356/9782
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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