Globalisation of Asian fashion brands.

• Main Authors: Seet, Mei Mei., Huang, Simin., Chua, Lois Shanru.
• Other Authors: McGovern, Ian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business
• Online Access: http://hdl.handle.net/10356/9782
• Institution: Nanyang Technological University

This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyo...