Globalisation of Asian fashion brands.
This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyo...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9782 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| id |
sg-ntu-dr.10356-9782 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-97822023-05-19T05:41:34Z Globalisation of Asian fashion brands. Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. McGovern, Ian Nanyang Business School DRNTU::Business::International business This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders. 2008-09-24T07:36:18Z 2008-09-24T07:36:18Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9782 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::International business |
| spellingShingle |
DRNTU::Business::International business Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. Globalisation of Asian fashion brands. |
| description |
This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders. |
| author2 |
McGovern, Ian |
| author_facet |
McGovern, Ian Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. |
| format |
Final Year Project |
| author |
Seet, Mei Mei. Huang, Simin. Chua, Lois Shanru. |
| author_sort |
Seet, Mei Mei. |
| title |
Globalisation of Asian fashion brands. |
| title_short |
Globalisation of Asian fashion brands. |
| title_full |
Globalisation of Asian fashion brands. |
| title_fullStr |
Globalisation of Asian fashion brands. |
| title_full_unstemmed |
Globalisation of Asian fashion brands. |
| title_sort |
globalisation of asian fashion brands. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9782 |
| _version_ |
1770567005092446208 |