Globalisation of Asian fashion brands.

• المؤلفون الرئيسيون: Seet, Mei Mei., Huang, Simin., Chua, Lois Shanru.
• مؤلفون آخرون: McGovern, Ian
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::International business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9782

This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyo...