Future of AirAsia
The paper analyzes the competitiveness and sustainability of AirAsia. A list of key success factors are drawn up to give budget airlines a better picture of competing in the Asian aviation industry. Using the key success factors, an extensive evaluation on the business model of AirAsia will be carri...
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Main Authors: | Chia, Alsa Koon Mean, Ng, See Guan, Yao, Huixian |
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Other Authors: | Wan, Chew Yoong |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9855 |
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Institution: | Nanyang Technological University |
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