Persuasive writing techniques in fundraising.

This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successfu...

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Main Authors: Poon, Yi Qian., Tan, Angeline Siang Ching., Thong, Hui Ling.
Other Authors: Wong, Irene Foong Heng
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9933
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9933
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spelling sg-ntu-dr.10356-99332023-05-19T05:41:39Z Persuasive writing techniques in fundraising. Poon, Yi Qian. Tan, Angeline Siang Ching. Thong, Hui Ling. Wong, Irene Foong Heng Nanyang Business School DRNTU::Social sciences::Sociology::Social and public welfare This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successful initial contact through the sponsorship letter. 2008-09-24T07:37:57Z 2008-09-24T07:37:57Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9933 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Social sciences::Sociology::Social and public welfare
spellingShingle DRNTU::Social sciences::Sociology::Social and public welfare
Poon, Yi Qian.
Tan, Angeline Siang Ching.
Thong, Hui Ling.
Persuasive writing techniques in fundraising.
description This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successful initial contact through the sponsorship letter.
author2 Wong, Irene Foong Heng
author_facet Wong, Irene Foong Heng
Poon, Yi Qian.
Tan, Angeline Siang Ching.
Thong, Hui Ling.
format Final Year Project
author Poon, Yi Qian.
Tan, Angeline Siang Ching.
Thong, Hui Ling.
author_sort Poon, Yi Qian.
title Persuasive writing techniques in fundraising.
title_short Persuasive writing techniques in fundraising.
title_full Persuasive writing techniques in fundraising.
title_fullStr Persuasive writing techniques in fundraising.
title_full_unstemmed Persuasive writing techniques in fundraising.
title_sort persuasive writing techniques in fundraising.
publishDate 2008
url http://hdl.handle.net/10356/9933
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