Persuasive writing techniques in fundraising.

• Main Authors: Poon, Yi Qian., Tan, Angeline Siang Ching., Thong, Hui Ling.
• Other Authors: Wong, Irene Foong Heng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Sociology::Social and public welfare
• Online Access: http://hdl.handle.net/10356/9933
• Institution: Nanyang Technological University

This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successfu...