Chasing the pink dollar
The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9936 |
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| Institution: | Nanyang Technological University |
| Summary: | The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them. |
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