Chasing the pink dollar

The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them.

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Bibliographic Details
Main Authors: Tan, Yan Ting, Yam, Yvonne Yim Yi
Other Authors: Chen, Geraldine Yee Fong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9936
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Institution: Nanyang Technological University
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