Chasing the pink dollar
The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/9936 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-99362023-05-19T05:45:01Z Chasing the pink dollar Tan, Yan Ting Yam, Yvonne Yim Yi Chen, Geraldine Yee Fong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them. 2008-09-24T07:37:59Z 2008-09-24T07:37:59Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9936 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Tan, Yan Ting Yam, Yvonne Yim Yi Chasing the pink dollar |
| description |
The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them. |
| author2 |
Chen, Geraldine Yee Fong |
| author_facet |
Chen, Geraldine Yee Fong Tan, Yan Ting Yam, Yvonne Yim Yi |
| format |
Final Year Project |
| author |
Tan, Yan Ting Yam, Yvonne Yim Yi |
| author_sort |
Tan, Yan Ting |
| title |
Chasing the pink dollar |
| title_short |
Chasing the pink dollar |
| title_full |
Chasing the pink dollar |
| title_fullStr |
Chasing the pink dollar |
| title_full_unstemmed |
Chasing the pink dollar |
| title_sort |
chasing the pink dollar |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9936 |
| _version_ |
1770564394816634880 |