High-end consumer banking : a study on clients' expectations and banks' perception of clients' expectations
In this study, a statistical analysis approach was used to evaluate the data which would be used to differentiate the views of the high-end consumer banking divisions of three local banks, namely that of Development Bank of Singapore (Treasures Priority Banking), Overseas-Chinese Banking Corporation...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9954 |
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| Institution: | Nanyang Technological University |
| Summary: | In this study, a statistical analysis approach was used to evaluate the data which would be used to differentiate the views of the high-end consumer banking divisions of three local banks, namely that of Development Bank of Singapore (Treasures Priority Banking), Overseas-Chinese Banking Corporation Limited (Premier Banking), United Overseas Bank Limited (Privilege Banking) and a comparative foreign bank: Citibank N.A. Singapore (CitiGold). It will focus mainly on the gap between clients' demand and the banks' supply of services and products in this rising sector of the banking industry. |
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