High-end consumer banking : a study on clients' expectations and banks' perception of clients' expectations

• Main Authors: Chua, Ming Chiang, Han, Alvin Wenchou, Ong, Yong Hong
• Other Authors: Fock, Siew Tong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/9954
• Institution: Nanyang Technological University

In this study, a statistical analysis approach was used to evaluate the data which would be used to differentiate the views of the high-end consumer banking divisions of three local banks, namely that of Development Bank of Singapore (Treasures Priority Banking), Overseas-Chinese Banking Corporation...