High-end consumer banking : a study on clients' expectations and banks' perception of clients' expectations
In this study, a statistical analysis approach was used to evaluate the data which would be used to differentiate the views of the high-end consumer banking divisions of three local banks, namely that of Development Bank of Singapore (Treasures Priority Banking), Overseas-Chinese Banking Corporation...
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Main Authors: | Chua, Ming Chiang, Han, Alvin Wenchou, Ong, Yong Hong |
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Other Authors: | Fock, Siew Tong |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9954 |
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Institution: | Nanyang Technological University |
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