High-end consumer banking : a study on clients' expectations and banks' perception of clients' expectations

In this study, a statistical analysis approach was used to evaluate the data which would be used to differentiate the views of the high-end consumer banking divisions of three local banks, namely that of Development Bank of Singapore (Treasures Priority Banking), Overseas-Chinese Banking Corporation...

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Bibliographic Details
Main Authors: Chua, Ming Chiang, Han, Alvin Wenchou, Ong, Yong Hong
Other Authors: Fock, Siew Tong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9954
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Institution: Nanyang Technological University

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