Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
This research focuses on the impact of technology on the salesperson's activities. The study integrates a literature survey with quantitative research to investigate the relationship between the usage of technology and the alignment of salespeople's time within the insurance services indus...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9957 |
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| Institution: | Nanyang Technological University |
| Summary: | This research focuses on the impact of technology on the salesperson's activities. The study integrates a literature survey with quantitative research to investigate the relationship between the usage of technology and the alignment of salespeople's time within the insurance services industry. |
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