Marketing of high technology : the impact of information technology on the sales performance of insurance agents.

Marketing of high technology : the impact of information technology on the sales performance of insurance agents.

This research focuses on the impact of technology on the salesperson's activities. The study integrates a literature survey with quantitative research to investigate the relationship between the usage of technology and the alignment of salespeople's time within the insurance services indus...

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Bibliographic Details
Main Authors: Hong, Khan Wai., Peh, Eng Chuan., Tan, Siew Choo.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Finance::Insurance
Online Access:http://hdl.handle.net/10356/9957
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9957
record_format dspace
spelling sg-ntu-dr.10356-99572023-05-19T05:44:57Z Marketing of high technology : the impact of information technology on the sales performance of insurance agents. Hong, Khan Wai. Peh, Eng Chuan. Tan, Siew Choo. Marshall, Roger Nanyang Business School DRNTU::Business::Finance::Insurance This research focuses on the impact of technology on the salesperson's activities. The study integrates a literature survey with quantitative research to investigate the relationship between the usage of technology and the alignment of salespeople's time within the insurance services industry. 2008-09-24T07:38:14Z 2008-09-24T07:38:14Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/9957 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Insurance
spellingShingle DRNTU::Business::Finance::Insurance
Hong, Khan Wai.
Peh, Eng Chuan.
Tan, Siew Choo.
Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
description This research focuses on the impact of technology on the salesperson's activities. The study integrates a literature survey with quantitative research to investigate the relationship between the usage of technology and the alignment of salespeople's time within the insurance services industry.
author2 Marshall, Roger
author_facet Marshall, Roger
Hong, Khan Wai.
Peh, Eng Chuan.
Tan, Siew Choo.
format Final Year Project
author Hong, Khan Wai.
Peh, Eng Chuan.
Tan, Siew Choo.
author_sort Hong, Khan Wai.
title Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
title_short Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
title_full Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
title_fullStr Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
title_full_unstemmed Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
title_sort marketing of high technology : the impact of information technology on the sales performance of insurance agents.
publishDate 2008
url http://hdl.handle.net/10356/9957
_version_ 1770565244359278592

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