Radio listening : a perspective from the youth

• المؤلفون الرئيسيون: Koenig, Anne Melissa, Pah, Yi Yeeng, Tan, Adelia Siew May
• مؤلفون آخرون: Chen, Geraldine Yee Fong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Mass media::Broadcasting::Radio
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9984

This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be ma...