Radio listening : a perspective from the youth

Radio listening : a perspective from the youth

This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be ma...

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Bibliographic Details
Main Authors: Koenig, Anne Melissa, Pah, Yi Yeeng, Tan, Adelia Siew May
Other Authors: Chen, Geraldine Yee Fong
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::Radio
Online Access:http://hdl.handle.net/10356/9984
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Institution: Nanyang Technological University
Description
Summary:This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be made to capture a greater number of audience in terms of tertiary students. In addition, the current upgrading of radio from analogue broadcasting to digital broadcasting is looked into.

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