Radio listening : a perspective from the youth

This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be ma...

Full description

Saved in:

Bibliographic Details
Main Authors:	Koenig, Anne Melissa, Pah, Yi Yeeng, Tan, Adelia Siew May
Other Authors:	Chen, Geraldine Yee Fong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Mass media::Broadcasting::Radio
Online Access:	http://hdl.handle.net/10356/9984
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9984
record_format	dspace
spelling	sg-ntu-dr.10356-99842023-05-19T06:16:18Z Radio listening : a perspective from the youth Koenig, Anne Melissa Pah, Yi Yeeng Tan, Adelia Siew May Chen, Geraldine Yee Fong Nanyang Business School DRNTU::Social sciences::Mass media::Broadcasting::Radio This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be made to capture a greater number of audience in terms of tertiary students. In addition, the current upgrading of radio from analogue broadcasting to digital broadcasting is looked into. 2008-09-24T07:38:30Z 2008-09-24T07:38:30Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9984 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Social sciences::Mass media::Broadcasting::Radio
spellingShingle	DRNTU::Social sciences::Mass media::Broadcasting::Radio Koenig, Anne Melissa Pah, Yi Yeeng Tan, Adelia Siew May Radio listening : a perspective from the youth
description	This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be made to capture a greater number of audience in terms of tertiary students. In addition, the current upgrading of radio from analogue broadcasting to digital broadcasting is looked into.
author2	Chen, Geraldine Yee Fong
author_facet	Chen, Geraldine Yee Fong Koenig, Anne Melissa Pah, Yi Yeeng Tan, Adelia Siew May
format	Final Year Project
author	Koenig, Anne Melissa Pah, Yi Yeeng Tan, Adelia Siew May
author_sort	Koenig, Anne Melissa
title	Radio listening : a perspective from the youth
title_short	Radio listening : a perspective from the youth
title_full	Radio listening : a perspective from the youth
title_fullStr	Radio listening : a perspective from the youth
title_full_unstemmed	Radio listening : a perspective from the youth
title_sort	radio listening : a perspective from the youth
publishDate	2008
url	http://hdl.handle.net/10356/9984
_version_	1770565154307571712

Radio listening : a perspective from the youth

Similar Items