Radio listening : a perspective from the youth

• Main Authors: Koenig, Anne Melissa, Pah, Yi Yeeng, Tan, Adelia Siew May
• Other Authors: Chen, Geraldine Yee Fong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::Radio
• Online Access: http://hdl.handle.net/10356/9984
• Institution: Nanyang Technological University

This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be ma...