Corporate social responsibility, marketing and public relations: A cause lost in frame alignment?
Communications and New Media Programme White Paper Series
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Main Author: | Dhanesh, Ganga S. |
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Other Authors: | COMMUNICATIONS AND NEW MEDIA |
Format: | Article |
Language: | English |
Published: |
Communications and New Media Programme, National University of Singapore
2014
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/102596 |
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Institution: | National University of Singapore |
Language: | English |
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