The role of marketing in today's enterprises
10.1108/JOSM-01-2014-0037
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sg-nus-scholar.10635-1171962023-10-31T08:04:07Z The role of marketing in today's enterprises Wirtz, J. Tuzovic, S. Kuppelwieser, V.G. MARKETING East and West Firm performance Importance of marketing Market orientation Marketing department Marketing function 10.1108/JOSM-01-2014-0037 Journal of Service Management 25 2 171-194 2014-12-12T08:02:42Z 2014-12-12T08:02:42Z 2014 Article Wirtz, J., Tuzovic, S., Kuppelwieser, V.G. (2014). The role of marketing in today's enterprises. Journal of Service Management 25 (2) : 171-194. ScholarBank@NUS Repository. https://doi.org/10.1108/JOSM-01-2014-0037 17575818 http://scholarbank.nus.edu.sg/handle/10635/117196 000333721900002 Scopus |
| institution |
National University of Singapore |
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NUS Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| topic |
East and West Firm performance Importance of marketing Market orientation Marketing department Marketing function |
| spellingShingle |
East and West Firm performance Importance of marketing Market orientation Marketing department Marketing function Wirtz, J. Tuzovic, S. Kuppelwieser, V.G. The role of marketing in today's enterprises |
| description |
10.1108/JOSM-01-2014-0037 |
| author2 |
MARKETING |
| author_facet |
MARKETING Wirtz, J. Tuzovic, S. Kuppelwieser, V.G. |
| format |
Article |
| author |
Wirtz, J. Tuzovic, S. Kuppelwieser, V.G. |
| author_sort |
Wirtz, J. |
| title |
The role of marketing in today's enterprises |
| title_short |
The role of marketing in today's enterprises |
| title_full |
The role of marketing in today's enterprises |
| title_fullStr |
The role of marketing in today's enterprises |
| title_full_unstemmed |
The role of marketing in today's enterprises |
| title_sort |
role of marketing in today's enterprises |
| publishDate |
2014 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/117196 |
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1781789610035118080 |