The role of marketing in today's enterprises
10.1108/JOSM-01-2014-0037
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Main Authors: | Wirtz, J., Tuzovic, S., Kuppelwieser, V.G. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2014
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/117196 |
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Institution: | National University of Singapore |
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