The role of marketing in today's enterprises

10.1108/JOSM-01-2014-0037

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Bibliographic Details
Main Authors:	Wirtz, J., Tuzovic, S., Kuppelwieser, V.G.
Other Authors:	MARKETING
Format:	Article
Published:	2014
Subjects:	East and West Firm performance Importance of marketing Market orientation Marketing department Marketing function
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/117196
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Institution:	National University of Singapore

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