When message tailoring backfires: The role of initial attitudes in affect-cognition matching

10.1002/ejsp.1967

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Bibliographic Details
Main Authors: See, Y.H.M., Valenti, G., Ho, A.Y.Y., Tan, M.S.Q.
Other Authors: PSYCHOLOGY
Format: Article
Published: 2016
Online Access:http://scholarbank.nus.edu.sg/handle/10635/124521
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Institution: National University of Singapore
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