Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox

Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox

10.1177/0021886314522323

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Bibliographic Details
Main Authors: Heracleous, L., Wirtz, J.
Other Authors: MARKETING
Format: Article
Published: 2016
Subjects:
dual strategy
paradox
sustainable advantage
Online Access:http://scholarbank.nus.edu.sg/handle/10635/124965
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Institution: National University of Singapore
id sg-nus-scholar.10635-124965
record_format dspace
spelling sg-nus-scholar.10635-1249652023-10-25T22:49:34Z Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox Heracleous, L. Wirtz, J. MARKETING dual strategy paradox sustainable advantage 10.1177/0021886314522323 Journal of Applied Behavioral Science 50 2 150-170 2016-06-02T09:25:09Z 2016-06-02T09:25:09Z 2014 Article Heracleous, L., Wirtz, J. (2014). Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox. Journal of Applied Behavioral Science 50 (2) : 150-170. ScholarBank@NUS Repository. https://doi.org/10.1177/0021886314522323 15526879 http://scholarbank.nus.edu.sg/handle/10635/124965 000335974200003 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic dual strategy
paradox
sustainable advantage
spellingShingle dual strategy
paradox
sustainable advantage
Heracleous, L.
Wirtz, J.
Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
description 10.1177/0021886314522323
author2 MARKETING
author_facet MARKETING
Heracleous, L.
Wirtz, J.
format Article
author Heracleous, L.
Wirtz, J.
author_sort Heracleous, L.
title Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
title_short Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
title_full Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
title_fullStr Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
title_full_unstemmed Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
title_sort singapore airlines: achieving sustainable advantage through mastering paradox
publishDate 2016
url http://scholarbank.nus.edu.sg/handle/10635/124965
_version_ 1781789962750918656

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