Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox
10.1177/0021886314522323
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Main Authors: | Heracleous, L., Wirtz, J. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2016
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/124965 |
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Institution: | National University of Singapore |
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