Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox

Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox

10.1177/0021886314522323

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Bibliographic Details
Main Authors: Heracleous, L., Wirtz, J.
Other Authors: MARKETING
Format: Article
Published: 2016
Subjects:
dual strategy
paradox
sustainable advantage
Online Access:http://scholarbank.nus.edu.sg/handle/10635/124965
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Institution: National University of Singapore
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