Determinants of effective membership marketing : towards a research agenda

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-045

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Bibliographic Details
Main Authors:	Kum, Doreen, Wirtz, Jochen
Other Authors:	MARKETING
Format:	Working Paper/Technical Report
Published:	2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/140315
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-140315
record_format	dspace
spelling	sg-nus-scholar.10635-1403152019-04-23T08:58:19Z Determinants of effective membership marketing : towards a research agenda Kum, Doreen Wirtz, Jochen MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-045 1-23 2018-04-19T03:34:50Z 2018-04-19T03:34:50Z 1999-06 Working Paper/Technical Report Kum, Doreen, Wirtz, Jochen (1999-06). Determinants of effective membership marketing : towards a research agenda. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-045 : 1-23. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140315 Research Paper Series; 1999-045
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-045
author2	MARKETING
author_facet	MARKETING Kum, Doreen Wirtz, Jochen
format	Working Paper/Technical Report
author	Kum, Doreen Wirtz, Jochen
spellingShingle	Kum, Doreen Wirtz, Jochen Determinants of effective membership marketing : towards a research agenda
author_sort	Kum, Doreen
title	Determinants of effective membership marketing : towards a research agenda
title_short	Determinants of effective membership marketing : towards a research agenda
title_full	Determinants of effective membership marketing : towards a research agenda
title_fullStr	Determinants of effective membership marketing : towards a research agenda
title_full_unstemmed	Determinants of effective membership marketing : towards a research agenda
title_sort	determinants of effective membership marketing : towards a research agenda
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/140315
_version_	1681097966304100352

Determinants of effective membership marketing : towards a research agenda

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