THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION

Master's

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Bibliographic Details
Main Author:	ZHAO YUTONG
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Theses and Dissertations
Language:	English
Published:	2018
Subjects:	Electronic word-of-mouth, technology adoption, purchasing intention, social media
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/145781
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Institution:	National University of Singapore
Language:	English

Description
Summary:	Master's

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