THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
Master's
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Format: | Theses and Dissertations |
Language: | English |
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2018
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/145781 |
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sg-nus-scholar.10635-1457812021-02-19T09:02:02Z THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION ZHAO YUTONG COMMUNICATIONS AND NEW MEDIA Mohamed Elmie Bin Nekmat Electronic word-of-mouth, technology adoption, purchasing intention, social media Master's MASTER OF ARTS (RSH-FASS) 2018-08-15T18:00:20Z 2018-08-15T18:00:20Z 2018-05-10 Thesis ZHAO YUTONG (2018-05-10). THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/145781 en |
institution |
National University of Singapore |
building |
NUS Library |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
NUS Library |
collection |
ScholarBank@NUS |
language |
English |
topic |
Electronic word-of-mouth, technology adoption, purchasing intention, social media |
spellingShingle |
Electronic word-of-mouth, technology adoption, purchasing intention, social media ZHAO YUTONG THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION |
description |
Master's |
author2 |
COMMUNICATIONS AND NEW MEDIA |
author_facet |
COMMUNICATIONS AND NEW MEDIA ZHAO YUTONG |
format |
Theses and Dissertations |
author |
ZHAO YUTONG |
author_sort |
ZHAO YUTONG |
title |
THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION |
title_short |
THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION |
title_full |
THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION |
title_fullStr |
THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION |
title_full_unstemmed |
THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION |
title_sort |
effect of microblogging word-of-mouth on new technology adoption |
publishDate |
2018 |
url |
http://scholarbank.nus.edu.sg/handle/10635/145781 |
_version_ |
1693115882341924864 |