THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION

Master's

Saved in:
Bibliographic Details
Main Author: ZHAO YUTONG
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Theses and Dissertations
Language:English
Published: 2018
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/145781
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Language: English
id sg-nus-scholar.10635-145781
record_format dspace
spelling sg-nus-scholar.10635-1457812021-02-19T09:02:02Z THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION ZHAO YUTONG COMMUNICATIONS AND NEW MEDIA Mohamed Elmie Bin Nekmat Electronic word-of-mouth, technology adoption, purchasing intention, social media Master's MASTER OF ARTS (RSH-FASS) 2018-08-15T18:00:20Z 2018-08-15T18:00:20Z 2018-05-10 Thesis ZHAO YUTONG (2018-05-10). THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/145781 en
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
language English
topic Electronic word-of-mouth, technology adoption, purchasing intention, social media
spellingShingle Electronic word-of-mouth, technology adoption, purchasing intention, social media
ZHAO YUTONG
THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
description Master's
author2 COMMUNICATIONS AND NEW MEDIA
author_facet COMMUNICATIONS AND NEW MEDIA
ZHAO YUTONG
format Theses and Dissertations
author ZHAO YUTONG
author_sort ZHAO YUTONG
title THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
title_short THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
title_full THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
title_fullStr THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
title_full_unstemmed THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
title_sort effect of microblogging word-of-mouth on new technology adoption
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/145781
_version_ 1693115882341924864