MOTIVATING CUSTOMER RETENTION AND ENGAGEMENT IN ONLINE VIDEO STREAMING INDUSTRY

MOTIVATING CUSTOMER RETENTION AND ENGAGEMENT IN ONLINE VIDEO STREAMING INDUSTRY

Ph.D

Saved in:
Bibliographic Details
Main Author: ZHANG XIAOQING
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2019
Subjects:
customer retention, online video streaming, grandfather clause, time-sync comments (TSC), video emotionality, hedonic adaptation
Online Access:https://scholarbank.nus.edu.sg/handle/10635/163173
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Language: English

Internet

https://scholarbank.nus.edu.sg/handle/10635/163173

Similar Items