MOTIVATING CUSTOMER RETENTION AND ENGAGEMENT IN ONLINE VIDEO STREAMING INDUSTRY
Ph.D
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Main Author: | ZHANG XIAOQING |
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Other Authors: | INFORMATION SYSTEMS & ANALYTICS |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2019
|
Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/163173 |
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Institution: | National University of Singapore |
Language: | English |
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