MOTIVATING CUSTOMER RETENTION AND ENGAGEMENT IN ONLINE VIDEO STREAMING INDUSTRY

Ph.D

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Bibliographic Details
Main Author:	ZHANG XIAOQING
Other Authors:	INFORMATION SYSTEMS & ANALYTICS
Format:	Theses and Dissertations
Language:	English
Published:	2019
Subjects:	customer retention, online video streaming, grandfather clause, time-sync comments (TSC), video emotionality, hedonic adaptation
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/163173
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Institution:	National University of Singapore
Language:	English

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