DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS
Bachelor's
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2020
|
| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/165247 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |
| Summary: | Bachelor's |
|---|