DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS

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Bibliographic Details
Main Author:	LIM YI XIN
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Theses and Dissertations
Published:	2020
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/165247
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-165247
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spelling	sg-nus-scholar.10635-1652472021-02-19T09:02:04Z DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS LIM YI XIN COMMUNICATIONS AND NEW MEDIA ZHANG WEIYU Bachelor's Bachelor of Social Sciences (Honours) 2020-03-09T07:06:44Z 2020-03-09T07:06:44Z 2019-04-18 Thesis LIM YI XIN (2019-04-18). DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/165247
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Bachelor's
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA LIM YI XIN
format	Theses and Dissertations
author	LIM YI XIN
spellingShingle	LIM YI XIN DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS
author_sort	LIM YI XIN
title	DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS
title_short	DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS
title_full	DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS
title_fullStr	DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS
title_full_unstemmed	DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS
title_sort	does influencer marketing work? examining the impact of source-product congruence and sponsorship disclosure on the communicative effectiveness of instagram influencers
publishDate	2020
url	https://scholarbank.nus.edu.sg/handle/10635/165247
_version_	1693115968544309248

DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS

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