DOES INFLUENCER MARKETING WORK? EXAMINING THE IMPACT OF SOURCE-PRODUCT CONGRUENCE AND SPONSORSHIP DISCLOSURE ON THE COMMUNICATIVE EFFECTIVENESS OF INSTAGRAM INFLUENCERS
Bachelor's
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| Format: | Theses and Dissertations |
| Published: |
2020
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/165247 |
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| Institution: | National University of Singapore |
