Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions

10.1177/0022243720916753

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Bibliographic Details
Main Authors: Ding, Yu, Zhang, Yan
Other Authors: MANAGEMENT AND ORGANISATION
Format: Article
Published: SAGE Publications 2020
Online Access:https://scholarbank.nus.edu.sg/handle/10635/167367
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Institution: National University of Singapore
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Summary:10.1177/0022243720916753

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