Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
10.1177/0022243720916753
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| Main Authors: | , |
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| Format: | Article |
| Published: |
SAGE Publications
2020
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/167367 |
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| Institution: | National University of Singapore |