Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
10.1177/0022243720916753
Saved in:
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Article |
Published: |
SAGE Publications
2020
|
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/167367 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |