Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
10.1177/0022243720916753
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2020
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sg-nus-scholar.10635-1673672024-04-25T00:42:56Z Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions Ding, Yu Zhang, Yan MANAGEMENT AND ORGANISATION MARKETING 10.1177/0022243720916753 Journal of Marketing Research 1-16 2020-04-28T09:43:19Z 2020-04-28T09:43:19Z 2020-04-27 2020-04-28T08:54:12Z Article Ding, Yu, Zhang, Yan (2020-04-27). Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions. Journal of Marketing Research : 1-16. ScholarBank@NUS Repository. https://doi.org/10.1177/0022243720916753 00222437 15477193 https://scholarbank.nus.edu.sg/handle/10635/167367 SAGE Publications Elements |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
10.1177/0022243720916753 |
| author2 |
MANAGEMENT AND ORGANISATION |
| author_facet |
MANAGEMENT AND ORGANISATION Ding, Yu Zhang, Yan |
| format |
Article |
| author |
Ding, Yu Zhang, Yan |
| spellingShingle |
Ding, Yu Zhang, Yan Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions |
| author_sort |
Ding, Yu |
| title |
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions |
| title_short |
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions |
| title_full |
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions |
| title_fullStr |
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions |
| title_full_unstemmed |
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions |
| title_sort |
hiding gifts behind the veil of vouchers: on the effect of gift vouchers versus direct gifts in conditional promotions |
| publisher |
SAGE Publications |
| publishDate |
2020 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/167367 |
| _version_ |
1800913969476534272 |