The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Journal of Management Information Systems

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Bibliographic Details
Main Authors: Chu, Junhong, Cao, Zike, Hui, Kai-Lung, Hong, Xu
Other Authors: DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS
Format: Article
Published: 2021
Online Access:https://scholarbank.nus.edu.sg/handle/10635/193724
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Institution: National University of Singapore
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Summary:Journal of Management Information Systems

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