The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Journal of Management Information Systems

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Bibliographic Details
Main Authors:	Chu, Junhong, Cao, Zike, Hui, Kai-Lung, Hong, Xu
Other Authors:	DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS
Format:	Article
Published:	2021
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/193724
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-193724
record_format	dspace
spelling	sg-nus-scholar.10635-1937242024-04-25T00:43:02Z The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform Chu, Junhong Cao, Zike Hui, Kai-Lung Hong, Xu DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS MARKETING Journal of Management Information Systems 2021-07-06T11:39:37Z 2021-07-06T11:39:37Z 2021 2021-07-06T07:53:56Z Article Chu, Junhong, Cao, Zike, Hui, Kai-Lung, Hong, Xu (2021). The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. Journal of Management Information Systems. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/193724 Elements
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Journal of Management Information Systems
author2	DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS
author_facet	DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS Chu, Junhong Cao, Zike Hui, Kai-Lung Hong, Xu
format	Article
author	Chu, Junhong Cao, Zike Hui, Kai-Lung Hong, Xu
spellingShingle	Chu, Junhong Cao, Zike Hui, Kai-Lung Hong, Xu The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
author_sort	Chu, Junhong
title	The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
title_short	The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
title_full	The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
title_fullStr	The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
title_full_unstemmed	The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
title_sort	relationship between online referral marketing and price promotion: evidence from a large e-commerce platform
publishDate	2021
url	https://scholarbank.nus.edu.sg/handle/10635/193724
_version_	1800914845466361856

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

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