The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
Journal of Management Information Systems
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| Main Authors: | , , , |
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| 格式: | Article |
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2021
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| 在線閱讀: | https://scholarbank.nus.edu.sg/handle/10635/193724 |
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| 機構: | National University of Singapore |