Website aesthetics: Does it matter? A study on effects of perception of website aesthetics, usability and content quality on online purchase intention

Master's

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Bibliographic Details
Main Author: ZHANG DONG
Other Authors: INFORMATION SYSTEMS
Format: Theses and Dissertations
Language:English
Published: 2011
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/23183
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Institution: National University of Singapore
Language: English
Description
Summary:Master's