Website aesthetics: Does it matter? A study on effects of perception of website aesthetics, usability and content quality on online purchase intention
Master's
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Main Author: | ZHANG DONG |
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Other Authors: | INFORMATION SYSTEMS |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/23183 |
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Institution: | National University of Singapore |
Language: | English |
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