Incentives for learning: How free offers help or hinder motivation
10.1016/j.ijresmar.2021.08.001
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2022
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sg-nus-scholar.10635-2329502023-09-21T08:47:32Z Incentives for learning: How free offers help or hinder motivation Yih Hwailee Yeung, C. MARKETING Discretionary learning Free Incentives Mental accounting Wise psychological intervention 10.1016/j.ijresmar.2021.08.001 International Journal of Research in Marketing 2022-10-13T01:20:40Z 2022-10-13T01:20:40Z 2021-10-01 Article Yih Hwailee, Yeung, C. (2021-10-01). Incentives for learning: How free offers help or hinder motivation. International Journal of Research in Marketing. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijresmar.2021.08.001 0167-8116 https://scholarbank.nus.edu.sg/handle/10635/232950 Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ Elsevier B.V. Scopus OA2021 |
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Discretionary learning Free Incentives Mental accounting Wise psychological intervention |
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Discretionary learning Free Incentives Mental accounting Wise psychological intervention Yih Hwailee Yeung, C. Incentives for learning: How free offers help or hinder motivation |
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10.1016/j.ijresmar.2021.08.001 |
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MARKETING |
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MARKETING Yih Hwailee Yeung, C. |
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Article |
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Yih Hwailee Yeung, C. |
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Yih Hwailee |
title |
Incentives for learning: How free offers help or hinder motivation |
title_short |
Incentives for learning: How free offers help or hinder motivation |
title_full |
Incentives for learning: How free offers help or hinder motivation |
title_fullStr |
Incentives for learning: How free offers help or hinder motivation |
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Incentives for learning: How free offers help or hinder motivation |
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incentives for learning: how free offers help or hinder motivation |
publisher |
Elsevier B.V. |
publishDate |
2022 |
url |
https://scholarbank.nus.edu.sg/handle/10635/232950 |
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